Stilllearning, I’d wonder, too. Could be that competition among shoppers for MF shops in your area is fierce. Another thing that comes to mind is how your account with MF is set up. Do they have your correct email addy, landline and/or cell phone numbers? It’s been so long ago for me that I forgot, so I logged in to see my preferences for being contacted, ie phone, text or email. Couldn’t see where that was noted, though it seems likely I just overlooked it.
Ten years is a very long time to have received zero contact. Possibly consider emailing their help desk, or messaging mfisherri who posts here on behalf of MF.